Good starting audiences
- Holiday shoppers
- Weddings and events
- Family announcements
Design structures
- Front artwork plus inside message
- Photo-led invitation
- Typography-led announcement
Works well
- Short exact text
- Photo and illustration combinations
- Coordinated sets
Avoid
- Unverified generated text
- Content across folds
- Missing bleed
Personalization options
- Names
- Dates and venues
- Messages
Production notes
- Flat size, folded size, envelope, and finishing all affect the template.
File checks
- Exact wording
- Fold and trim
- Inside/outside page order
Common risks
- Text error
- Fold through content
- Envelope mismatch
Sources and specifications
Supplier and platform requirements change. Recheck the current page before production or publication.
Back to the POD GuideGuide chapters
- Research & methods
- What POD is—and what AI changes
- The complete POD workflow
- Find markets, people, and trends
- Choose products and build a range
- Ways to make POD artwork
- Skills and an asset knowledge base
- Build an AI toolkit
- Match design, product, and print method
- Prepare print-ready files
- Design reliable personalization
- Mockups, listings, pricing, and testing
- Rights, platform rules, and your 2027 plan